Aquaponics Farm – an haven for committed Dreamers

What does it take to be a female entrepreneur in the Aquaponics field

So, today I’d like to share with you my experience as female entrepreneur in the Aquaponics field.

Since on Monday it occurred to me that a post of mine on some Facebook groups on Aquaponics aroused the aggressive reaction of some men.

female entrepreneur in the Aquaponics field

So, what was all this fuss for? It seems that my call for other women who work in the field offended some people. Even, they considered it “sexist“.

female entrepreneur in the Aquaponics field

In fact, I got some nasty message about it. While other men showed their interest and support for a female aquaponist. As a matter of fact, one of them wrote me that he was glad I was proving wrong the “God of Aquaponics” who claims “women aren’t attracted by DIY Aquaponics”. Honestly, I’d be curious of questioning him about the facts that should be on the basis of it. Considered that it sounds to me like the myth that all women aren’t passionate or good at math (and scientific subjects more in general). When it’s obviously due to a cultural issue. That is to say that we grew up affected by gender stereotypes and prejudices.

female entrepreneur in the Aquaponics field

IT’S NO BIG DEAL…YET, IT’S GENDER DISCRIMINATION

Moreover, we find ourselves constantly dealing with these kind of frustrating expressions of gender discrimination. Especially for the businesswomen in the citadel of testosterone, like in some professional sectors. Such as in my case Aquaponics. Or generally speaking, aquaculture and agriculture. Therefore, I guess that the direct consequence of these conditions is that many women turn their attention on more “feminine” jobs. Or perhaps they avoid to speak their minds and share their experiences and tips on groups of Aquaponics enthusiasts.

But the fact remains that I didn’t fully succeed in getting in touch with other female Aquaponics farmers, but two.

Hence, I thought about writing this blog post about my own current experience as female entrepreneur in the Aquaponics field. Since I hope that it may encourage other Aquaponics businesswomen to connect with me. As well as of course between each other. In fact, not taking anything from men, I really believe that women might succeed in bringing Aquaponics in everyday people’s life. In other words, promoting pragmatic and concrete applications of it in order to improve everyone’s livelihoods.

Female entrepreneur in the Aquaponics field

STEP UP, LADIES! OPEN THE GATES!

And not just detaining the know how for the clubs of experts and operators of the field. Exactly as it still happens. For the reason that most of them see Aquaponics potential merely in terms of productiveness. Consequently their competitive advantage depends on the few numbers of competitors they have. On the other side, this business strategy narrows the market to food desert areas, where an Aquaponics farm is locally the only viable facility for food production.

Therefore, what does happen whenever an Aquaponics business produces in Regions or Countries that have as hardcore conventional agriculture (aquaculture or fishing)? First of all, cause of the lack of clear information about this farming innovation, your activity might be known only by a small amount of customers. In other words, your products may attract just the people who already have some link with the Aquaponics sector. Secondly, you have to reduce the risk of new competitors who’ll eat your already small market share. And how do you that? Keeping even more secret your know how and denigrating their ideas.

female entrepreneurs in the Aquaponics field

PROTECTIONIST vs. SHARING PERSPECTIVE

I take as an example my father and his associates’ former company’s experience.

Hence, they provided services of consultancy and vocational training in Aquaponics. Beside designing advanced tech commercial-scale aquaponics systems.

Anyway, all the partners, but my father, were obsessed by a sort of protectionist secrecy about the company’s know how and the researches carried out inside their Aquaponics facility. And after 10 years of work, what was the result of this attitude? Quite none outside the really narrow group of Italian aquaponic enthusiasts and FAO experts knew their company. Actually, the smartest of their trainees (in terms of ability to acquire visibility) took credit for having introduced Aquaponics into Italy. Despite the fact that they never explain the process behind their production that is mainly finalized to taking pictures.

However, the point is that this corporate and protectionist perspective seems highly shared by men rather than by women. But don’t misunderstand me, I don’t want to claim that this applies to ALL men and ALL women. Absolutely it wouldn’t be true. (i.e.Let’s just check these Aussie women’s comments on my naif post. )

female entrepreneur in the Aquaponics field

So, but with some exceptions, businesswomen might be more opened to the idea of sharing and making circulate a clearer and more practical knowledge.

WELCOME OPPORTUNITIES!

Furthermore, I don’t think we’re so scared like men are about possible changes in the sector.  As matter of fact, as female entrepreneur in the Aquaponics field, I was attacked many times by male aquaponists for the articles, posts and pins about the opportunities opened up by the farming of a wider range of fish and crayfish species and crops in Aquaponics.

Particularly, they dislike my attention on showing clear numbers on the productive capacity of the Aquaponics practice for each specific crop. Especially, when I wrote about the high profitability of a saffron production in Aquaponics. Several American operators argued with me because they wanted to convince me that producing lettuce heads is highly more profitable than farming saffron. Yet, they seemed not to consider the possibility to grow lettuce and saffron together in the same grow beds. As well as just farming saffron bulbs for the three-four months of their productive cycle in Aquaponics. In such a way that all the remaining 8 months they could keep growing lettuce.

Particularly, they dislike my attention on showing clear numbers on the productive capacity of the Aquaponics practice for each specific crop. Especially, when I wrote about the high profitability of a saffron production in Aquaponics. Several American operators argued with me because they wanted to convince me that producing lettuce heads is highly more profitable than farming saffron. Yet, they seemed not to consider the possibility to grow lettuce and saffron together in the same grow beds. As well as just farming saffron bulbs for the three-four months of their productive cycle in Aquaponics. In such a way that all the remaining 8 months they could keep growing lettuce.

female entrepreneur in the Aquaponics field

GET THE WORD OUT!

Nonetheless, this call I cared about making today with this blog post is addressed either to male and female aquaponists. Since women can be a precious resource for the promotion and introduction of Aquaponics into people’s everyday life. Thanks to our pragmatism and the crucial role we play within our communities, starting from the weekly shop for our families. Indeed, we remain the first caregivers in any Country. Even when we’re in charge of a business. So who best of us can understand the benefits of Aquaponics for an improvement of our daily routine?

Therefore, make room for the ladies, dudes! We’re going to learn from you. As well as we’ll teach you how to take a further step to unleash the full potential of Aquaponics.

In conclusion, if you find anything of sexist in my words, I’ll start to doubt that I don’t know what sexism is.

A female entrepreneur in the aquaponics field

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